Title Research (Comedy)

Title sequence: Grease

Viewed on: www.artofthetitle.com

Number of titles: 21

Images that are prioritized: Most images that were prioritized were the characters in animated form, it focused a lot on hair products, cars, characters looking in mirrors, and many images from that time period (70s).

Connotations these images carry: The shown images in the sequence suggest what's to come in the movie. The use of grease for hair in the beginning show that it may play a role in the movie. The use of many images help show the time period for the movie which will justify certain aspects of the movie.

How the genre is reinforced through technical and symbolic codes: The use of funny and cartoon-ish animations make the film seem, so far, that it will be an enjoyable movie. The opening sequence gives you a laugh or two especially the scene where the guy is repairing a car.

How the film sets an enigma: The enigmas set are ones on who the characters will be and how they will impact the film. Also another enigma is the role of hair products since it's shown a lot in the title sequence which can draw questions as to why it is so important.

Strategies used to appeal the targeted audience: Some examples of the filmmakers trying to appeal to their targeted audience is the way many of the characters are dressed, the showing of hair products targets those who regularly use them, the use of 70s propaganda targets those people that lived in the 70s, and the use of cartoon-like animations may have been used to draw in a younger audience.

How technology was used effectively: In the title sequence, they used a form of moving animation which was not used a lot during the time the movie was made and put out into theaters. On top of that the use of tracking shots and low angles were seen a lot during the sequence.