Research Codes and Conventions (Zephyr-hills)

Zephryhills water commercials are usually constructed of many distinct factors. There's no acting in these commercials, they are mostly made of words on the screen explaining the features of the water with pictures added in. In the commercials, there’s a narrator talking with an upbeat tune playing in the background. The tune is used to make the viewer happy and encourage the viewer to buy the product. The words displayed on the screen are put in nice big colorful fonts. At the end of the commercial, the narrator usually includes nice catchy phrases and includes the companies motto.
    During the commercial, the narrator talks about the features of the Zephryhills water. She adds kind words, talking about what type of water it is, 100% spring water, and where the water is from and distributed to. She also adds in words like “Fresh tasting” and “From right here” to persuade the viewer how good the water is. The colors used in the commercial are Blue, orange, white, and yellow because that’s the color used by their company to represent Zephryhills water. They use these colors because they are vibrant and eye catching. In the commercial, they use animations of A sun and people. Graphic match is typically used throughout the commercial.